Posts Tagged Listening

Announcing Spredfast 1.5 – Like Spain, one of the best in the world

Jul 9

Posted by spredfast in Uncategorized | 3 Comments

It has been a busy few weeks for us here at Social Agency, building another crop of powerful new features designed to make you more effective at managing the social media presence of your company or organization. Once again, for those of you who don’t want to read all of the details, here are the highlights. Detailed descriptions follow.

Highlighted Features

Social profiles of people interacting with your communications
Ability to mark influential people
Integration with Gowalla
Categorize all of your communications with Content Labels
Set your personal Default Home Page
Audit trail extends beyond Inbox to Social Streams
Crimson Hexagon Integration

Improvements to Listening and Communicating

Broader ability to respond to people from the Social Streams and Inbox
Translate items in the Social Streams
See which responses you made were public and which were private
Create custom footers for blog posts

Improvements to Managing & Streamlining

Schedule and Assign responses from the Inbox and Social Streams

Improvements to Measuring & Reporting

Increased frequency of Conversation History updates
Add Facebook Page views to metrics

Social Profiles

Admit it. You want to know more about that person who retweeted your tweet and left a comment on your Facbook Page wall post. You want to know how many followers they have and how many friends. You want to know where they’re from and how they describe themselves. You want to know how engaged they are with your brand.

Now you can. Simply hover over or click the username of the person in the Inbox or in the Social Streams, and we’ll show you what is available to know about that person. We’ll show you their network size, their biography, location and count of engagement with your communications.

Mark Influencers

Along with social profile information, you can decide for yourself if the person interacting with your communications is an influencer. When you decide yes, you can mark that username and all engagement by that influential person will be easily identifiable. You can also export a data file on all of your influencers for inclusion in other systems like Salesforce.

Of course, you probably already have some influential people identified. You can import a list of usernames and we’ll automatically mark those people as influencers.

Like they say, it is about who you know. With Spredfast, it’s a lot easier to know who you should get to know.

Gowalla Integration

Location, location, location, right? You probably have locations that you would like to know more about. With our integration, you can see who is checking in and how often.

Content Labels

Would you like to be able to categorize your communications? Perhaps you want to separate your responses from your scheduled outbound communications. Or you want to group up all of your contest related content. Now you can with Content Labels. Each and every communication you create in Spredfast can be labeled, with as many labels as you like.

Soon, you’ll be able to filter all of the great metrics Spredfast captures by these Content Labels as well.

Default Home Page

Do you have a page in Spredfast that you always start with each and every time you log in? Would you like to land there upon log in automatically? Done. Just click the Default Home Page box on your favorite page and we’ll bring you there every time you log in.

Don’t worry, you can change it whenever you like. We’re flexible like that.

Expanded Audit Trail

We’ve always thought the audit trail in the Inbox was a great feature. You know, the one that lets you know when someone on your team has responded to an item, so you don’t mistakenly respond twice? Well, we’ve made it better. Now, the audit trail not only lets you know when someone has responded, but also when someone has been assigned to respond, or a response has been scheduled.

Oh, and we’ve extended the audit trail to the Social Streams as well, so now you can see which items are covered no matter where you come across them.

Crimson Hexagon Integration

Understanding the sentiment of the conversation about your company, organization, brand or mission is important. To that end, we’ve integrated Crimson Hexagon, one of the leading sentiment analysis systems, into Spredfast. Simply enter your Crimson Hexagon account credentials and you’ll be able to set up Crimson Hexagon Social Streams.

Like the Spanish National Soccer team, Spredfast 1.5has even more magic to offer. We’ve added more great improvements to the 3 main functions of our platform: Listening & Communicating, Measuring & Reporting, and Managing & Streamlining.

First up in the Listening & Engagement arena, we’ve made it easier to respond to engagement from your friends, followers, and fans by making sure the right response actions are available everywhere you want them to be. We’ve also added a nifty translate feature so you can read those tweets from your rabid fan from China. In the Inbox and Conversation History, you can now see which communications were made publicly and which were made privately. Finally, you can now create your own custom footers for your blog posts. We know, you really love including branding for Spredfast at the bottom of each blog post, but we can’t ask you to do that every time. We appreciate what you’ve done so far.

In Managing & Streamlining, we’ve given you the ability to schedule and assign responses directly from the Social Stream. No more clicking 2 times to get there.

In Measuring & Reporting, we’ve reduced the time it takes for Spredfast to update the Conversation History. Now, you can respond to a mention you’ve come across in your Inbox, click the username of the person who mentioned you and see your entire conversation history with that person in just a matter of a few minutes. We’ve also added Facebook Page views to the Detailed Metrics table. As Facebook exposes more and more data from Page Insights, we’ll continue to pull it into Spredfast.

We hope you like what you’ve read about here and you jump in and try out the new features. We’re working hard on the next release, dreaming up cool ways for you the be a social media hero at your office.

We recognize that not everyone knows Spredfast as well as we do, so if any of the descriptions above don’t make sense to you, please feel free to reach out to use. We love our product and we love talking with people, so we’ll be happy to answer any questions or explain any feature in more detail. Here’s how you can reach us:

Twitter: @spredfast or @socialagency

Facebook: http://www.facebook.com/pages/Austin-TX/Social-Agency-Inc

LinkedIn: http://www.linkedin.com/companies/306252/

Email: ken@socialagency.com , scott@socialagency.com , or james@socialagency.com

Web: http://www.spredfast.com

Social Media Initiative managed by Spredfast

Tags: 1.5, Engaging, Listening, Measuring, Media, Release, Reporting, Social, Social_Agency, Spredfast

Announcing Spredfast 1.4 – Not Your Mom’s Social Media Management System

May 25

Posted by James Young in Uncategorized | 4 Comments

Here at Social Agency, we’ve been hard at work building out great new Spredfast functionality that will not only help you engage your customers, supporters, members and advocates in the social sites they frequent, but will also empower you to prove to your boss and your boss’ boss that social media pays off. For those of you who don’t like to read, here is a bulleted list of the new features and improvements we’ve made in Spredfast 1.4. To read witty descriptions of these items, please keep scrolling.

Highlighted Features

Integrated Sentiment Analysis with Social Mention
White Label Option
Slideshare Integration
Chart and Report Builder

Improvements to Listening and Engagement

Twitter Direct Message Support
Email notification to users if event sending fails

Improvements to Managing & Streamlining

Initiative Tabs
Importing link tag templates between Initiatives
Improved invitations handling
Prevented duplicate streams

Improvements to Measuring & Reporting

Decreased metrics processing time

Integrated Sentiment Analysis

We already had an awesome platform for listening to the social conversation about your brand, products, and services or your organization, programs, and campaigns. With Spredfast 1.4, you can now quickly get a bead on the sentiment of that conversation by using our sentiment streams. Simply create a sentiment stream, plug in your keywords, and let our Social Mention integration do the rest. Each item Social Mention finds will have a sentiment (positive, neutral, or negative) and a sentiment score (e.g. +3, O, or -1).

You’ll be able to see charts showing the sentiment your overall positive to negative sentiment ratio, and the positive, neutral and negative trend for each sentiment stream you’ve created on the new Sentiment tab in the Metrics section. You’ll also be able to see granular sentiment data and trends on the Detailed Metrics tab (formerly known as the Activity Trend tab), with counts of positive, neutral and negative items as well as an overall sentiment score for each day for each sentiment stream. Finally, you’ll be able to click on an individual data point and see which content pieces drove the sentiment data for that day.

White Label Option

Want the items you publish into Twitter or Facebook to say “via {Your Company Name Here}” and the experience for your clients or staff to be branded to your company? Now you can, with the White Label option available with Spredfast 1.4. This new functionality is perfect for agencies that provide social media strategy and campaign management services. It also works pretty darn well for anybody else who just wants their brand to be front and center on their social media outreach as well. With the white label option, the sign in/sign up page and the entire administrative interface is branded to your specifications. The email sent from the system comes from your accounts. Best of all, the content published in the social sites comes from your company. Contact Spredfast to learn more about the white label option, pricing and how you can upgrade.

Slideshare Integration

Got content? Presentation content, that is. Do you use Slideshare to post and share your presentations, hoping to impress prospective customers, supporters and members with your brilliance? With Spredfast 1.4 you can easily publish presentations into Slideshare and measure the engagement with that content, without ever leaving your Spredfast dashboard. We track views and downloads, comments and favorites and bring the data to you in our wonder wall Detailed Metrics table.

Chart and Report Builder

Admit it, you like working with the numbers but you love making pretty charts and putting them into reports. With Spredfast 1.4, you can take the rich engagement, reach and activity data we capture, calculate the ROI on your social media efforts, and create exciting charts and reports that make it easy for everyone else to see how your social media efforts are paying off handsomely. Easy to use and powerful, with built in date range, voice, social media channel and account filters and the ability export to PDF, you’ll be able to showing the engagement trends by social media channel and highlighting strategic decision points before you know it.

We’re not finished yet, though. Spredfast 1.4 also has some added more great improvements to the 3 main functions of our platform: Listening & Engaging, Measuring & Reporting, and Managing & Streamlining.

First up in the Listening & Engagement arena, we’ve improved our Twitter capabilities with direct message (DM) support. Now, you can send a respond to a tweet with a DM. Next, we’ve added email notifications to assigned content creators if their content piece failed to publish for any reason.

In Measuring & Reporting, we’ve reduced the time it takes for Spredfast to acquire new data from the social sites, process the data and expose it the metrics section.

In Managing & Streamlining, we’ve done a lot to make Spredfast easier to use. First, for those clients managing a lot of social media initiatives, either within one or across several companies or organizations, we’ve added the capability to organize Initiatives onto tabs. For example, an agency might want to keep all Initiatives for one client on one tab, and another client’s initiatives on a second tab. Next, we’ve improved our invitation system so that people who are invited to join an Initiative, but lose the invitation email, will find their way to the right place every time. Third, clients who use our powerful link tagging and have integrated it to an external analytics package to measure activity all the way from clicking a link in a tweet to completing a purchase will find the new capability to import the link tag templates from one Initiative to another very useful and efficient. Finally, we’ve built a nifty feature that will automatically recognize a new Social Stream being created as a duplicate of an existing stream and prevent the duplication.

That’s it for now. We’re already working hard on the next release, adding some great new social sites to the mix and integrating some powerful enterprise systems that a lot of marketing departments are already using.