Here at Social Agency, we’ve been hard at work building out great new Spredfast functionality that will not only help you engage your customers, supporters, members and advocates in the social sites they frequent, but will also empower you to prove to your boss and your boss’ boss that social media pays off. For those of you who don’t like to read, here is a bulleted list of the new features and improvements we’ve made in Spredfast 1.4. To read witty descriptions of these items, please keep scrolling.

Highlighted Features

• Integrated Sentiment Analysis with Social Mention
• White Label Option
• Slideshare Integration
• Chart and Report Builder

Improvements to Listening and Engagement

• Twitter Direct Message Support
• Email notification to users if event sending fails

Improvements to Managing & Streamlining

• Initiative Tabs
• Importing link tag templates between Initiatives
• Improved invitations handling
• Prevented duplicate streams

Improvements to Measuring & Reporting

• Decreased metrics processing time

Integrated Sentiment Analysis

We already had an awesome platform for listening to the social conversation about your brand, products, and services or your organization, programs, and campaigns. With Spredfast 1.4, you can now quickly get a bead on the sentiment of that conversation by using our sentiment streams. Simply create a sentiment stream, plug in your keywords, and let our Social Mention integration do the rest. Each item Social Mention finds will have a sentiment (positive, neutral, or negative) and a sentiment score (e.g. +3, O, or -1).

You’ll be able to see charts showing the sentiment your overall positive to negative sentiment ratio, and the positive, neutral and negative trend for each sentiment stream you’ve created on the new Sentiment tab in the Metrics section. You’ll also be able to see granular sentiment data and trends on the Detailed Metrics tab (formerly known as the Activity Trend tab), with counts of positive, neutral and negative items as well as an overall sentiment score for each day for each sentiment stream. Finally, you’ll be able to click on an individual data point and see which content pieces drove the sentiment data for that day.

White Label Option

Want the items you publish into Twitter or Facebook to say “via {Your Company Name Here}” and the experience for your clients or staff to be branded to your company? Now you can, with the White Label option available with Spredfast 1.4. This new functionality is perfect for agencies that provide social media strategy and campaign management services. It also works pretty darn well for anybody else who just wants their brand to be front and center on their social media outreach as well. With the white label option, the sign in/sign up page and the entire administrative interface is branded to your specifications. The email sent from the system comes from your accounts. Best of all, the content published in the social sites comes from your company. Contact Spredfast to learn more about the white label option, pricing and how you can upgrade.

Slideshare Integration

Got content? Presentation content, that is. Do you use Slideshare to post and share your presentations, hoping to impress prospective customers, supporters and members with your brilliance? With Spredfast 1.4 you can easily publish presentations into Slideshare and measure the engagement with that content, without ever leaving your Spredfast dashboard. We track views and downloads, comments and favorites and bring the data to you in our wonder wall Detailed Metrics table.

Chart and Report Builder

Admit it, you like working with the numbers but you love making pretty charts and putting them into reports. With Spredfast 1.4, you can take the rich engagement, reach and activity data we capture, calculate the ROI on your social media efforts, and create exciting charts and reports that make it easy for everyone else to see how your social media efforts are paying off handsomely. Easy to use and powerful, with built in date range, voice, social media channel and account filters and the ability export to PDF, you’ll be able to showing the engagement trends by social media channel and highlighting strategic decision points before you know it.

We’re not finished yet, though. Spredfast 1.4 also has some added more great improvements to the 3 main functions of our platform: Listening & Engaging, Measuring & Reporting, and Managing & Streamlining.

First up in the Listening & Engagement arena, we’ve improved our Twitter capabilities with direct message (DM) support. Now, you can send a respond to a tweet with a DM. Next, we’ve added email notifications to assigned content creators if their content piece failed to publish for any reason.

In Measuring & Reporting, we’ve reduced the time it takes for Spredfast to acquire new data from the social sites, process the data and expose it the metrics section.

In Managing & Streamlining, we’ve done a lot to make Spredfast easier to use. First, for those clients managing a lot of social media initiatives, either within one or across several companies or organizations, we’ve added the capability to organize Initiatives onto tabs. For example, an agency might want to keep all Initiatives for one client on one tab, and another client’s initiatives on a second tab. Next, we’ve improved our invitation system so that people who are invited to join an Initiative, but lose the invitation email, will find their way to the right place every time. Third, clients who use our powerful link tagging and have integrated it to an external analytics package to measure activity all the way from clicking a link in a tweet to completing a purchase will find the new capability to import the link tag templates from one Initiative to another very useful and efficient. Finally, we’ve built a nifty feature that will automatically recognize a new Social Stream being created as a duplicate of an existing stream and prevent the duplication.

That’s it for now. We’re already working hard on the next release, adding some great new social sites to the mix and integrating some powerful enterprise systems that a lot of marketing departments are already using.

We recognize that not everyone knows Spredfast as well as we do, so if any of the descriptions above don’t make sense to you, please feel free to reach out to use. We love our product and we love talking with people, so we’ll be happy to answer any questions or explain any feature in more detail. Here’s how you can reach us:

Twitter: @spredfast or @socialagency

Facebook: http://www.facebook.com/pages/Austin-TX/Social-Agency-Inc

LinkedIn: http://www.linkedin.com/companies/306252/

Email: ken@socialagency.com , scott@socialagency.com , or james@socialagency.com

Web: http://www.spredfast.com

Phone: 512-542-9900