Spredfast announces Social Media Management platform version 1.3.

Version 1.3 enhances conversation management with continued development of Spredfast’s Actionable Data Engine (ADE).

With this release, Spredfast adds the Conversation Inbox, increases campaign coverage by integrating MySpace, provides actionable reports with metrics drill down and enhances social media ROI (Return on Investment) with link tagging support for major marketing analytical platforms such as Omniture, Web Trendz and Google Analytics.

Major new features, by category, include:

CONVERSATION MANAGEMENT

• Conversation Inbox (Enterprise version only) – Add any social stream to the “inbox” to manage conversations and drive engagement. Quickly respond to comments, replies, retweets, mentions and search terms.
• MySpace Integration (All versions) – Increase the reach and engagement of conversations by adding MySpace social network accounts. View engagement, reach and activity metrics for the MySpace social media channel.
• Link Sharing on Facebook (All versions) – Preview how links will be displayed on Facebook. Select from available images that best represents the link’s content.

SOCIAL STREAMS

• Added direct support for Social Bookmarking (All versions) – Bookmark search and RSS content from Social Streams on Digg, Delicious, StumbleUpon, etc.

METRICS & REPORTING

• Metrics Drill Down (All versions) – Click on any campaign metric or graph to drill down into the content driving the number.  See what campaign content is most relevant and is driving engagement
• Link Tagging Support (Enterprise version only) – Add metrics tags from popular marketing analytical platforms, such as Omniture and Google Analytics, to track goal conversions. See conversion effectiveness for each piece of content published for your campaign. Report the social media campaigns impact on marketing goals.